With bold vision we dared InchDairnie to be a brand sitting unapologetically on its own edge with the ambition to thrill unmatchingly the whisky flavours enthusiasts of today.
InchDairnie is a true vision-and-guts-driven project from both side that demonstrates, from brand fundamentals, to global visual ID, product and communication contents, the power of an equally integrated strategic and creative thinking.

We created the “Visible technology inside. Taste of magic outside” philosophy and applied it on every touch point. The bottle for example is a masterpiece all by itself and the perfect embodiment of the design philosophy. Its shape, its finishes and witty details are a bold statement of what InchDairnie is about. But also the graphic brand world shows an enthusiasm for complexity through the usage of type, colour and intriguing details inspired by the original distillery blue print and the rural landscape that is Fife.