With 200 years of history and four generations of the family successfully cherishing a land, Juvé & Camps has become one of the most renowned houses of Spanish sparkling wine in the world. As pioneers who helped establishing the category, it was natural to expect them to push it forward.

At CHIC we envisioned together more than just a rebranding project, but an opportunity to build the Juvé & Camps brand as a luxury reference in the category. In this project, we united our experience with luxury champagne, along with a profound respect for Juvé & Camps' unique Spanish heritage.

The brand make over was given a contemporary editorial look and feel in which Juvé & Camps’ iconic brand assets all play their own significant role. The strong colour palette and typesetting, as well as the usage of the shield logo and star icon create a consistent lifestyle brand personality.

With the understanding that product design and packaging is the first vehicle of the brand DNA, we began by organizing the brand's narratives and designing the new product identity, with a vital role in genuinely supporting the construction of the brand's new strategy.
Even though each range has been designed in order to preserve a specific product personality, the whole portfolio is designed with a consistent look that celebrates a new form of essential luxury.

The holiday season is by definition the sales peak for the Reserva de la Familia cava. After the successful 2022 Rosé reveal campaign, 2023 saw the first 360° End of Year activation utilizing the new brand identity. Respecting the new colour palette and brand assets, and inspired by the RDF giftbox identity, a special festive etui (1 bottle, 2 bottles, shipper/display carton) was designed that equally drove a communication and retail platform.