There is power in image and words. Stories. It’s what connects one person to the other. It is also what connects brands to consumers. So when I tell people I am a creative director or designer, I really mean to say that I am a story teller. Because good design is storytelling design. Design that makes a statement. Design that provokes emotions.
My own story? Where to start. You can’t really put more than 30 years of experience in a few words. So here is what I propose. Have a look at my work. And then, lets find some time to talk. Because before anything, stories are conversations. We can talk about your brands. We can talk about my work, of course. But I am also very happy to talk about my dog, my garden, my paintings. Life in general. Because isn’t that where the best stories are created?
Experience
Creative Director/Senior Designer at Independent
2024
Creative Director at CHIC
2021 – 2024 Asniere-sur-Seine, France
- Creative lead on all luxury and premium identity and image projects for CHIC Paris, London and Singapore.
Managed a team of 4 to 8 plus external resources. - Led multidisciplinary projects including total brand creation, brand restaging, packaging and LE design, image and social media.
- Key player in close client relationships and presentations.
- Active in the world of (sparkling) wines, spirits, (derma)cosmetics and hospitality with clients such as The Glenlivet, Aberlour, Longmore, Glenmorangie, Remy Martin, Campari, Bollinger, Krug, Juvé & Camps, Monte Carlo Vermouth, L’Oreal, Dr.Ci:Labo.
Creative Director at Logic Design
2020 – 2021 Boulogne Billancourt, France
- Creative lead on a large variety of FMCG Consumer brand accounts.
- Team leader for various sized creative teams.
- Responsible for the succesful rebranding of Xenothera and BN Biscuits, and the launch of Joker Shots, an innovative product line of the Joker brand.
- Other notable clients are Lactalis Puleva, Vico, Vittel and Herta.
Creative Director at FutureBrand
2016 – 2020 Paris, France
- Creative lead on various premium and luxury brands.
- Led multidisciplinary projects including branding, packaging, B2C, B2B, retail & trade.
- Managed and directed a team (7+) of graphic and 3D/retail designers of various seniority levels.
- Dedicated creative responsible for the global Nespresso account on all branding disciplines.
- Other notable clients include the Remy Cointreau Group brands Louis XIII, Remy Martin, Mount Gay (global rebrand) and Metaxa, Unexpected Wine/Ascaïr, LVMH Moët & Chandon, PMI, Aptamil (global rebrand).
Creative Director at The Brand Union
2014 – 2016 Paris, France
- Creative lead on a variety of consumer branding accounts.
- Managed and directed a versatile team of graphic and 3D designers of various seniority levels.
- Clients include JTI, Pernod Ricard, Henkel, Heineken (Desperados, Edelweiss), Danone/Evian, Marie Brizard (Gautier, William Peel), Rosneft, BW Offshore, Les Huilerie de Souss.
Creative Director at CBA
2013 – 2014 Paris, France
- Creative lead on all consumer goods accounts, including large retail.
- Led and directed a team (14+) of graphic designers and specialists.
- Notable clients include Monoprix, Tropicana, BIC, Kronenbourg, Lays, Nestle (Les Recettes de l’Atelier).
Creative Director at Landor Associates
2004 – 2013 Paris, France
- Creative lead and account responsible for global key accounts: Philip Morris, Procter & Gamble, Kraft Foods.
- Management responsability for a multidisciplinary team of 10+ designers of various seniority levels.
- Key player in close client relationships and presentations.
- Other notable clients include Bel, Belvedere, Nestlé, Môvenpick, Danone, Syngenta, Pernod Ricard, Grand Marnier, Beiersdorf/Nivea, Cetaphil, Pinar, Monte-Carlo SBM, Campell’s, Decathlon, Iggensund.
Design Director at TBWA/Brand Company
2001 – 2004 Paris, France
- Creative lead and designer on both corporate and concumer brand accounts, such as Orange, SNCF, Wagon Lits, Total, France Television, Français des Jeux (PMU), Axa, France Telecom, Nissan Europe.
- Dedicated design director on the Nissan Europe account and in that role responsible for the succesful launch of Nissan Qashqai and Nissan 350Z and 360 design and merchandise for Nissan Micra and theParis-Dakar events.
Design Director at NIKE
1994 – 2001 Hilversum, Netherlands
- Design Manager responsible for all sales tools for Europe, Latin America, Canada and Asian Pacific territories.
- Creative management of a team of internal and external illustrators and graphic designers (7+).
- Graphic Illustrator for sales catalogues, leading the European illustrator team.
- Graphic designer responsible for the rebranding of the new European headquarters.
Visual Merchandiser at Beekwilder BV.
1990 – 1993 Amsterdam
- Visual merchandising & styling of window- and showroom displays, graphic and product design & development, seasonal planning and concept design for key clients such as Royal Bijenkorf Amsterdam and WE Fashion, photography styling and team management.
Exhibitions
Iggesund Black Box Project Group
Various New York, Moscow, Stockholm, London, Paris, Amsterdam
For more information please visit Iggensund | Black Box Project in my portfolio section.