The Glenlivet Small Batch is a unique collection of casks, vatted together, bottled and limited to a few batches per year.

In order to elevate the collection in the prestige space, there is a need for strong primary packaging that is both modern and luxurious.

Our concept – The Craft of Precision – places us right in the The Glenlivet Sample Room, the heart of the distillery, where the Makers work with focused intention to craft the rawest of beginnings to absolute perfection, resulting in The Glenlivet Small Batch. They wake their scarcest golden distillates, unfinished yet flawless, from their oak-casked slumber of 17, 19, 20 years. And then fashion these remarkable whiskies with masterful exactitude, unmistakably The Glenlivet, yet uniquely flavoured and unrepeatably special.

The Glenlivet Small Batch is a rare opportunity for the discerning whisky connoisseur to witness this moment of mastery with a cask strength and unfinished whisky straight from The Sample Room.

Following the success of the 2023 Year of the Rabbit, CHIC was asked to create and develop a premium LNY 2024 Limited Edition packaging for The Glenlivet’s Tripple Cask Matured Single Malt Whisky for Asian GTR markets. And this time the objective was to celebrate the Year of the Dragon.

Our answer was a primary and secondary pack that had just enough local relevance in design cues and was still able to carry a modern personality that, not in the least due to the rich finishing, guarantees shelf stand out in a highly competitive seasonal period. The main aspects include a bold design highlighting the use of 3 dragons, representing the Tripple Cask Maturation, as a stand-alone carton, as well as a jigsaw element by placing 3 cartons together to create a billboard effect of the dragon.