Ballantine's Golden Hour Edition

Creation and launch of Ballantine’s Golden Hour Edition, Volume 1.

  • Role Creative Director at CHIC
  • For Ballantine’s, Chivas Brothers
  • Date 2022-2023
  • Type Limited Edition design primary and packaging, KV, Video and Social Media
  • URL agencechic.com/

With travelers returning to airports in increased numbers, Ballantine’s has the opportunity to capitalize on the unmatched success of 2019’s 23YO launch, driving value and increase awareness.

The Golden Hour is a series of 23YO limited edition anchored into the brand DNA of Time Well Spent and rooted into the sensations that travel brings.

This thematic opens a great potential to luxurious product codes, as well as the possibility of a collector’s series.

Not only is the Golden Hour related to travel itself, it also symbolizes the celebration of milestones and best moments in one’s life, and thus embodying an elevated essence of Time Well Spent.