Together Monte-Carlo and Monaco represent a unique blend born from the influence of their French and Italian neighbours throughout history, combined with fierce pride in tradition, savoir-faire and an inimitable epicurean lifestyle. Being the cultural heart of the Riviera, the principality of Monaco has always been a magnet for royalty and Hollywood’s finest, that level of society that has embaced Vermouth as theur drink of choice.

The Monte Carlo Vermouth is created using artisanal methods of vermouth making from the renowned Piedmont region, infused with botanicals distilled in the historical and unique city of Grasse and hand selected rose petals from the Monégasque rose gardens.

In 2021 CHIC was tasked to build the Monte Carlo Vermouth brand. Presented with the majestic bottle and its liquid, we set to work to craft the story, identify a fitting marketing plan and created the visual identity, guidelines and applications, that have assured the rapid success of Monte Carlo Vermouth as a vermouth that is a world apart, in a world apart.