Sander Salburg started his wine import business back in 1998 with a logo that, simple as it was, turned out to be quite effective. Now 23 years later, and with a bigger story to tell, Sander was looking for an updated identity. More modern. More dynamic. Premium and with a sustainability message. And, finally, in respect to the old logo with the large glass, that over the years had become iconic for his business.

The new logo consists out of classic yet sophisticated type and a glass symbol that is constructed out of one continuous line. This line, together with the tilted position of the icon added directly more energy to the identity. The idea of the continuous line refers to the brand’s strong sustainable position and creates simultaneously an abstract wine landscape. Due to the line, the brand identity can easily be adapted to different formats and applications, such as web and car lettering.

The color palette was carefully identified, selecting colors that find their inspiration in wine making and nature, whilst staying fresh and modern.