Xenothera

New brand identity for clinical stage biotech Xenothera and its revolutionary Covid-19 treatment.

Work includes new brand identity, product identity, brand universe, packaging.

  • Role Creative Director, Graphic Designer at Logic Design
  • For Xenothera, Logic Design
  • Date 2021
  • Type graphic design
  • URL www.xenothera.com/

The new identity of the biotech XENOTHERA, designed while employed at LogicDesign (2021) and produced by Logic Design (2021-2022), was awarded at the TOP COM 2022 competition in the design category with the TOP COM Grand Prix Silver Trophy. This award rewards the collective work carried out for the creation of the new identity of the XENOTHERA brand.

At the heart of this redesign project, Logic Design piloted the writing of the brand platform and led the XENOTHERA teams towards the choice of audacity and commitment by assuming an ambitious but realistic promise: to accelerate the "time -to-cure”. From this promise inscribed in the DNA of biotech, the teams imagined a new brand signature, as well as a disruptive visual identity, which embodies its desire to move the lines.

Designed hand in hand with the strategic planners, designers, branding consultants, as well as XENOTHERA employees, this identity, released in early 2022, now shines on all of the brand’s media.