Antelope DX

First concept for the revolutionary Antelope DX Health Tech Assistant, a connected device that allows you to test yourself, not only for Covid 19 but a variety of other conditions, wherever you want and whenever you want.

Work includes brand identity, brand universe, packaging.

  • Role Creative Director, Graphic Designer at Logic Design
  • For Antelope DX
  • Date 2021

In the aftermath of Covid-19, Antelope DX wanted to revolutionize the self-testing method by creating a small portable and reusable diagnostic device with single-use tests. The objective was to allow to measure critical healthcare parameters at home, in all anonymity and without risk for disease transmission. More-over, though the first objective was continuous Covid testing, there was an ambition to make the device applicable for other health conditions such as diabetes, rheumatoid arthritis and STD’s.
The Antelope technology aimed to offer clinical lab performance with the ease-of-use of a pregnancy test at a consumer price tag.

Our task was to build the brand from scratch. Not only graphic but also in volume.
Following the iPhone approach, the idea was to create a device that would fit in every household as a lifestyle design more than a medical tool. In addition the graphic language should help to create a friendly and approachable brand universe.

This concept focusses on two key elements: the power of the circle and its symbolic meaning, and the ownership of the letter H, representing Health, Human and Home. The Gotham typeface brings simplicity and purity and marries well with the subtle geometric patterns, inspired by luxury brands. The sophisticated colour palette adds an elegant lifestyle look & feel that, together with the photographic style of our demographic, make the brand world accessible and desirable.