Edelweiss. Identity re-design.

Edelweiss. Key visual.

Edelweiss. Bottle volume and label design.

Edelweiss. Pack design.

Edelweiss. Pack design.

Edelweiss. Pack design.

Existing in Austria, Edelweiss the white beer reference of the Heineken Group required a full make-over for the French market. A new position – Born in the Alpes – a total relook of the brand has been designed. Redesign of the identity, and all related applications such as key visual, bottle and glass design and of course pack design for the Edelweiss Original and two variants: Fruits Rouges and Agrume.

Identity, packaging and product volume design, communication.

Role
Creative Direction
For
Heineken, France
Date
2015
Type
Packaging, bottle volume, glass volume