Wella

Brand positioning, identity revamp; graphic universes, retail

  • Role Creative Director, Graphic Designer at Landor
  • For Procter & Gamble
  • Date 2008
  • Type Global Visual identity

Wella identity

Wella identity evolution

Wella Red Pulse brand positioning board

Wella visual style and tone of voice

Wella print applications

Wella retail application

Wella webpage

Repositioning of a Mega-Brand in the beauty industry (retail & professional).
Redesign of the corporate identity of the Wella and Wella Professional haircare brands: revamp of the logo + applications of the new identity to communication tools.