Wella identity

Wella identity evolution

Wella Red Pulse brand positioning board

Wella visual style and tone of voice

Wella print applications

Wella retail application

Wella webpage

Repositioning of a Mega-Brand in the beauty industry (retail & professional).
Redesign of the corporate identity of the Wella and Wella Professional haircare brands: revamp of the logo + applications of the new identity to communication tools.

Brand positioning, identity revamp; graphic universes, retail

Role
Creative Direction, Graphic Design
For
Procter & Gamble, Landor Associates
Date
2008
Type
New corporate identity for worldwide usage