Ascair is the answer to the need of wine importer and producer Unexpected Wine to create a wine label that follows a different approach in image and personality than the traditional French wines. Ascair is a Cote du Rhone that comes in red and white. The brand and label is based on the real legend of the Tarasque, a mythical monster that was supposed to have elements of several other animals. The labels express the rich complexity of the wine through the essence of this story: a multifaceted creature that might look fearsome but eventually is soft and agreeable and rich in flavour.

Creative Director. Designer
Unexpected Wine
Graphic Design. Packaging. Branding. Illustration