Revamp of one of the most iconic color pencils. Bic Conté is known for its high quality pencils, but lost visibility on a crowded shelf. This new contemporary pack design helped to bring Conté back to the frontline. The black background combined with macro color stripes not only result in high visibility and a premium look, the graphics also differentiate clearly the different products.

Brand and packaging redesign

Role
Creative Direction
For
Bic
Date
2013-2014
Type
packaging
URL
www.pentawards.org/winners/?p=16167