Positioning and creation of an identity and look & feel for the brand Thierry Marx. Inspired by the avant-garde chef's personality, professional parcours and personal interest, the two legs of the M are a reference to chopsticks, Marx' preferred cooking tools, where the X represents his ability to mix unusual styles and ingredients in his creations.
Brand positioning, logo design, graphic universe, packaging design, web design, editorial design
Role |
Creative direction |
For |
Thierry Marx |
Date |
2013 |