Positioning and creation of an identity and look & feel for the brand Thierry Marx. Inspired by the avant-garde chef's personality, professional parcours and personal interest, the two legs of the M are a reference to chopsticks, Marx' preferred cooking tools, where the X represents his ability to mix unusual styles and ingredients in his creations.

Brand positioning, logo design, graphic universe, packaging design, web design, editorial design

Role
 Creative direction
For
 Thierry Marx
Date
 2013