In a world of digital Christmas wishes, Swedish paperboard manufacturer Iggesund came with the request to develop a Christmas card that celebrates the magic of Christmas like no email card could ever do. The goal was to demonstrate the undisputed superiority of paperboard and, ideally, be treasured well after the season’s celebrations ended.

The flat packed card is easily transformed into a 3-dimensional lampshade using structural perforations. A Swedish-inspired pattern envelops a candle or L.E.D, allowing its light to shine through and playfully casts the warmth of Christmas, along with Iggesund’s origin and identity, into the homes of its recipients.

Graphic design, Industrial design.

Creative Direction