mood board

identity rework

brochure

brochure

depliant

brochure

brochure

toolkit

toolkit

brand video

website

Syngenta AG is a global Swiss agribusiness that produces agrochemicals and seeds. The brand suffered from a negative image due to its core business, which was often associated with negative publicity. Based on the existing identity a smart system of “close up – far away” was created in both graphic elements and passionate photography. Combined with a serious yet generous typeface, simple but powerful colour palette and a new tagline – “Bringing plant potential to life” – it succeeded to reinstall strong employee engagement and a positive exterior image for the company and brand.

graphic identity system and employee engagement programme

Role
creative direction, graphic design, photography direction
For
Syngenta
Date
2009
Type
brochures, posters, architectural applications, website
URL
www.syngenta.com