
mood board

identity rework

brochure

brochure

depliant

brochure

brochure

toolkit

toolkit

brand video

website
Syngenta AG is a global Swiss agribusiness that produces agrochemicals and seeds. The brand suffered from a negative image due to its core business, which was often associated with negative publicity. Based on the existing identity a smart system of “close up – far away” was created in both graphic elements and passionate photography. Combined with a serious yet generous typeface, simple but powerful colour palette and a new tagline – “Bringing plant potential to life” – it succeeded to reinstall strong employee engagement and a positive exterior image for the company and brand.
graphic identity system and employee engagement programme
Role |
creative direction, graphic design, photography direction |
For |
Syngenta |
Date |
2009 |
Type |
brochures, posters, architectural applications, website |
URL |
www.syngenta.com |